Imagine the following scenarios:
1) First scenario:
You are meeting a distributor that you hope will help sell your products in a new state, country or continent. You’ve flown for over eight hours with a terrible layover between flights, you’ve invested a considerable amount of time, energy and money in this meeting and it seems to be going good. The person you meet is well mannered and well dressed, drives a high end car, and seems to be well off- meaning he is successful at what he does. As he shakes your hand you notice that his watch is a Rolex look alike. It is not a fake, but it is clearly a brand made to give the impression of a high-end watch.
2) Second scenario:
Same setting: you’ve flown for way more than you’d like in conditions you’d rather forget in order to meet someone who could help you expand in to new market. In this case, though, you meet a person who is well mannered, well informed, well dressed and drives a nice car- nothing too fancy but not a hand-me-down Camry either. As you shake his hand you notice that he is wearing a genuine Rolex. As you take a closer look you notice that his car is well kept and his suit, although not a designer brand, it’s made of high quality fabric.
From this moment on you know your time was not wasted. He is not flashy and does not seem to be making an effort to present an image of success; yet at the same time he is a person who cares more about the quality of things in life rather than their appearance.
A wrist watch is subtly placed and attracts much less attention than, let’s say, a car or a house or a suit. A watch is a subtle item that can speak in volume about the person wearing it. Is your watch made of metal or plastic? If it is the latter, maybe you’re more prone to losing or breaking them. Do you wear a Casio watch with a calculator? If so, you’re probably the science type. G-Shock? Sports maybe your thing!
For the business world, Rolex is the definitive brand. During negotiations and business deals each side is constantly looking for any details that could tell them more about those on the other side. The watch you are wearing speaks in volume about you and when it matters the most.