When people think about Rolex watches, the automatic associations that come to mind are wealth, social standing and exclusivity. While there is merit to these notions, those who truly appreciate and understand watches also know that a Rolex is more than a status symbol, it’s a product synonymous with quality, reliability and precision.
In the mind of most people, someone who wears a Rolex is assumed to be someone who flies first class, drives a Ferrari (or some other high-end car), lives in a mansion, and enjoys a high social standing. This also explains why so many people who come into money buy this brand of watches. It also explains why many people who want to present an image of success (whether they have actually achieved it or not) buy Rolexes almost immediately.
At the same time, a Rolex is much more than a status symbol for the nouveau-riche. For people whose livelihood rely on their image, it is as necessary as a good computer is necessary for a graphic designer to succeed.
But how and why did this status symbol come to be? How did Rolex’s reputation surpass that of other high-end watches? There is one word that sums it up: quality. Simply put, a Rolex is a guarantee of quality; and when you know you buy a Rolex, you’re buying a watch that your children and grandchildren will still be able to use.
It’s quality, as well as the craftsmanship that goes into the manufacturing of every Rolex timepiece, necessitates its’ high price; and once the brand was favored by the world’s rich and famous, the public image of the company and its products was forged and has survived the test of time.
Once the exclusive image of a Rolex was formed, the company no longer catered solely to the needs of affluent people who wanted the best, but also to people who wanted a product they can only barely afford. To solve this, the company diversified its’ products and created various lines of watches in various price tiers , all of which remain committed to the company’s superior quality while at the same time allowing people from all walks of life to own a watch for life.
With this in mind, it is easy to understand why a Rolex watch is a status symbol; but it is also important to keep in mind that a Rolex is much more than a status symbol- it is a guarantee of quality, top-notch craftsmanship, and reliability; and the peace of mind that you have the best product in the world.